from
HK$240 
What to expect? The vintage's key words are classicism and drinkability. Release prices are expected to be 25% lower than last year. It's a vintage that's going to sell fast, customers are going to be seduced by the attractive price combined with the fact that they'll be able to drink these wines in 5 years' time. So once again, position yourself quickly on the wines you want to buy.
The easy headline will be that it rained — a lot. Winter was wet and mild, and spring followed suit, bringing significant early mildew pressure. But this isn’t new for Bordeaux. Modern vignerons are skilled at managing it, and most handled the relentless spring rains well. Some organic estates, like Calon Ségur and Domaine de Chevalier, even reverted to traditional farming methods to combat the threat more effectively. Look closer, though, and 2024 wasn’t just about rain. There were key breaks: one at the end of May that allowed good flowering for well-prepared vineyards, and another during a mid-July to late-August drought, which brought crucial hydric stress to fast-draining soils.
Many solid wines will be released at steep discounts: we expect a 25% cut this year! While we’re not calling it the vintage of the century, it is shaping up to be the best value En Primeur release in over 15 years. Those who wait may well miss out—and regret it.
With the recent run of hot, sunny vintages, cooler, more moderate years like 2021 and 2024 have become increasingly compelling. Their restraint recalls classical vintages like 1985, 1988, 1996, and 2004, offering modest alcohol levels and a refreshing sense of balance. These are often the vintages that surprise us most. Importantly, 2024 was very successful for dry whites and Sauternes. Botrytis developed beautifully, producing rich, unctuous, and aromatic sweet wines. Highlights include Doisy-Daëne, Doisy-Védrines, Suduiraut, Coutet, and Climens. The dry whites — aromatic and bursting with nervy tension — impressed too, particularly Les Champs Libres, Grand Village Blanc, Domaine de Chevalier, Smith Haut Lafitte, and the Clarence Dillon range.
This could well be the best En Primeur opportunity since 2008!
Against all odds, this campaign is set to create quite a buzz: small volumes, significantly reduced prices, and good wines. No vintage report would be complete without addressing the market. Prices have been falling for the past few years. The world has changed: cheap money is gone, the cost of living is up, China’s economy is slowing, and the threat of tariffs looms. Uncertainty is everywhere. Some may ask, “who needs another en primeur campaign?” The reality is, this year it’s the châteaux who need it most. They need sales and cash flow to keep going. The days when négociants would bankroll campaigns are over. If wines don’t appeal to consumers, merchants won’t buy. If merchants don’t buy, négociants won’t buy — and the châteaux won’t get paid. This new reality should force a rethink on pricing. In 2024, en primeur must get back to basics: it should offer the best possible price to the consumer.
For collectors and enthusiasts, the vintage offers an opportunity to acquire high-quality Bordeaux wines at more accessible prices. Focus on estates that have demonstrated consistency and excellence in challenging vintages. Engaging with knowledgeable merchants can provide insights into the best values and allocations available.
Buying En Primeur - means purchasing wine that is still maturing in the barrel and has not yet been bottled. The top chateaux in Bordeaux offer the majority of their wines for sale as En Primeur in the spring following the harvest. As a result, this is the first opportunity to purchase the new vintage. En-Primeur is one of the most exciting journeys for wine enthusiasts. You reserve your wine today, based on our advice and on critic's reviews and finally based on what you like to drink in a few years!
Use this enclosed form to pre-order your wines. Early submission gives you the best chance of successfully purchasing your desired cases, especially on top wines. You will commit only when the prices are disclosed and the quantities confirmed. The wishlist will be updated every step of the way, delivering the very latest news from Bordeaux.
The campaign starts now. The first major releases will occur in April/May, last ones in June. Don’t wait for the last minute to book your wines!
Upon receipt of your file, we will confirm the wines once they are released and invoice them over time in order to secure your allocations. You can still modify your choices. It is only payment - in euros, and received within 10 days of sending the invoice - which acts as a firm and definitive order to secure your allocation.
After this 10-day delay, we cannot guarantee the availability of the wines.
The approximate delivery date for these wines will be from June 2027. Once the wines are available, we will contact you to find out if you would like to have them delivered directly to your home or if you opt for storage with us in France, Switzerland, Singapore or Hong Kong. If you would like to discuss this with us and find out the best storage solution in your situation, do not hesitate to contact our team. Please note that if your final delivery is planned in France, you’ll receive a French invoice to be paid on our French branch account and VAT will be due upfront.
The wine critics will once again gather in Bordeaux to taste the 2024 vintage during the 'Semaine des Primeurs'. Vintage will this year again offer a significant range of fine “en primeur” wines. The price of each estate’s en primeur wine will be released between April and July. Subscribe to our alert system to stay informed and be able to pre-book your wines from the start of the campaign.
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